S2 Ep 4 – Brian Ferguson
From Special Operations to High-Performance Medicine: The Story of Arena Labs
On this episode of "Who the Health Started That?" we sit down with Brian Ferguson, founder of Arena Labs, to discuss his journey from serving in the military to founding a company focused on high-performance medicine. Brian shares his background growing up in a healthcare family and how that led to his interest in human factors and performance science. He also talks about his time in special operations and how it reshaped his thinking on managing stress and risk.
Brian dives into the founding of Arena Labs and the company's mission to provide frontline medical teams with the same tools, training, and data that are given to high-risk, high-consequence environments like the military, creative arts, and elite sports. He also discusses the importance of teaching individuals how to manage stress and pressure and the impact it can have on society's service archetypes.
This episode is perfect for entrepreneurs, medical professionals, nurses, doctors, and investors who are interested in learning about the intersection of healthcare and performance science. Join us as we explore Brian's journey and his vision for the future of high-performance healthcare.